Future City #2

Bilateral Urbrandism

Hybrid Network of City Stakeholders

Bilateral Urbrandism will not be dominated by a few large tech corporations (Google, Amazon, Airbnb, Uber...). Branded applications are still part of the city structure, but are now under supervision or made by small scale companies. Citizens vote the companies, and residents of a district select branded and localised applications.

Involved Consumption

As citizens, people take back the ownership of their data and the control over the technology. As consumers, people engage more in the creation of the applications, thanks to maturing ICT technologies. Creative communities of citizens emerge and create social businesses. The government is supporting and fostering social entrepreneurship. 

Catious Collaboration & Responsible Brands

The government makes sure big brands work together to realise meaningful and sustainable urban projects. And profit-driven brands start to embrace more socially responsible business models.


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Vehicle Manufacturing in Bilateral Urbrandism


Wehicle 1.0

A platform-based urban vehicle incubation service

In Bilateral Urbrandism, citizens are internet skeptical and government is cautious about collaborating with corporations. Influenced by such environment, the context within which the urban vehicle is also developed. 

Wehicle 1.0 imagines an idea that mobility could be collaboratively provided within a network, in which citizens acting as prosumers are supported by the government to collaborate with corporations and local communities through a digital platform for city making on mobility. This suggests a social context that functions from local networks with balanced power. 

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Reframing Vehicle Manufacture

The role of vehicle will change, so will its manufacture.

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Vehicles will drive themselves in the near future. This disruptive technology will change almost everything about the current automotive industry. How would a vehicle be if it doesn’t have to be car-like anymore?

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Current mobility ecosystem is centralised and heavily regulated to manage risks of all types of drivers on the road. The moment our mobility is autonomous, all vehicles are connected and will result in an almost 100% safe system. The role of vehicle will change, and requirements of manufacturing will change too.

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A vehicle can be divided in a framework with all intelligence and operational aspects. The appearance of the vehicles can be versatile made of various material with accessible digital fabrication. In this way, the upper part of the vehicle can be composed by different people.


Infrastructure & System

Supported by an advanced and accessible digital fabrication environment, Wehicle 1.0 connects locals, creatives and corporations within an open and collaborative network. This suggests a social context that functions from local networks with balanced power. 


Citizen Participation

Wehicle 1.0 provides people with opportunities of online & offline community-based participation.


Versity | Bilateral Urbrandism | Un-Commons